FAO Schwarz Toy Store in NYC (often misspelled as FAO Schwartz) is the flagship store of the world's most famous toy store which opened 150 years ago. It is every child's fantasy store with absolutely every kind of toy, from traditional to the latest gadgets. There are the usual toys as well as some huge, and expensive toys that perhaps only the rich and famous can afford.
There is a virtual jungle of life-size stuffed animals sponsored by the American Museum of Natural History, a larger-than-life piano and all the big name brand toys. Perhaps one of the winning features is the demonstration tables where a few examples of the toys are open for kids to try out. There are staff and personal shoppers on hand to assist you finding what you want and other staff members running toy demonstrations.
The store décor is just as enticing as the products on sale with large versions of toys, bright lights, seasonal decorations and theme decorated sections. The toy store experience begins when you enter the store and are greeted by a real Toy Soldier, which is part of the store's brand. The store elevator is shaped like a robot and called "GO-2-FLOOR-2". There are regular performances, events and arts and crafts sessions for visitors to participate in. The store's signature toy is the giant piano keyboard which featured in the movie "Big."
Open Hours -Sunday – Thursday 10:00 - 20:00; Friday – Saturday 10:00 - 21:00. Extended open hours during Christmas season.
Prices -0.99c – thousands of dollars.
Recommended amount of time for FAO Schwarz visit: 2 hours
Directions: FAO Schwarz Toy Store, 767 5th Avenue, 58th Street, New York City, New York, 10153
Subway: N Q R to 59th Street/5th Avenue; 4/5/6 to 59th Street/Lexington.
Bus: M1, M4, M5